CMO · Growth portfolio
Growth review · Q3 2026Put growth investment where durable demand is forming.
Market & Growth sees segments, pipeline, acquisition economics, adoption, and retention—without financial ledgers or raw customer identifiers.
Portfolio decision
Acquisition is healthy. Durable growth is weaker than the headline.
Expansion among Digital Products clients keeps NRR above 100%, while Core Advisory and first-year Managed Services clients account for most retention risk. The next dollar should not be spread evenly.
Investment allocation
Growth programs by return and confidence
CMO docket
Decisions due this cycle
Customer 360 access request exceeds its purpose
Narrow accessMarketing requested direct identifiers with no expiry for a bounded churn campaign.
Due Aug 15