Metric passport
Meaningful action rate
High-intent actions counted from an approved list.
Current definition
The governed meaning of this number
Share of visits with at least one approved high-intent action.
- Formula
- Qualified actions ÷ visits
- Accountable owner
- Growth owner
- Governance steward
- Analytics steward
Sources of truth
Where the inputs come from, and how fresh they are
- Website analyticsSynced Aug 13 · 08:12Connection
Readiness gates
Certification requires every gate to pass. This metric is currently reviewed.
- DefinitionReady
Version 1.0 is approved and unchanged.
- CustodianReady
Accountable owner and steward are assigned and active.
- Sources of truthReady
Website analytics supplies qualified action events.
- Baseline evidenceReady
Trailing-period baseline is recorded and reproducible.
- Approved targetReady
The 5.0% target is approved in the operating plan.
Definition history
Every version, dated and attributed
- v1.0
Approved
Initial approved action list and qualification rules.
Governance owner
Decision log
Dated decisions with accountable roles
- Decision
Definition approved
Version 1.0 approved with the initial action list.
Governance owner
Certified — Every readiness gate passed and the result is approved for decision use. Reviewed — The definition and its inputs were reviewed by the accountable roles. Provisional — The number renders while its definition or evidence is still in review. Disputed — Defensible calculations disagree; the metric is excluded from shared reporting.