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Metric passport

Engaged visit rate

Engagement measured one governed way.

Reporting periodLast 30 generated daysUpdated Aug 13 · 08:15
Synthetic demonstration data

All values, assets, events, roles, and timestamps on this page are generated examples. They do not describe a real organization or client result.

Current60.0%Reporting period
Target62.0%Approved plan
Prior period58.4%Same definition basis
EvidenceProvisionalIn review

Current definition

The governed meaning of this number

In review

Share of visits meeting the governed engagement threshold.

Formula
Engaged visits ÷ visits
Accountable owner
Analytics owner
Governance steward
Analytics steward

Sources of truth

Where the inputs come from, and how fresh they are

Readiness gates

Certification requires every gate to pass. This metric is currently provisional.

  • Definition

    Proposed version 1.1 awaits governance owner approval.

    In review
  • Custodian

    Accountable owner and steward are assigned and active.

    Ready
  • Sources of truth

    Website analytics supplies privacy-filtered engagement events.

    Ready
  • Baseline evidence

    Trailing-period baseline is recorded and reproducible.

    Ready
  • Approved target

    The 62.0% target is approved in the operating plan.

    Ready

Definition history

Every version, dated and attributed

  1. v1.1

    Proposed

    Adds scroll-depth and session-duration criteria to the engagement threshold.

    Analytics steward
  2. v1.0

    Approved

    Initial engagement threshold approved for shared reporting.

    Governance owner

Decision log

Dated decisions with accountable roles

  1. Decision

    Definition submitted

    Engaged visit rate moved from draft to review.

    Analytics steward
  2. Decision

    Definition approved

    Version 1.0 approved for shared dashboards.

    Governance owner
Evidence states

Certified — Every readiness gate passed and the result is approved for decision use. Reviewed — The definition and its inputs were reviewed by the accountable roles. Provisional — The number renders while its definition or evidence is still in review. Disputed — Defensible calculations disagree; the metric is excluded from shared reporting.