Current definition
The governed meaning of this number
Share of visits meeting the governed engagement threshold.
- Formula
- Engaged visits ÷ visits
- Accountable owner
- Analytics owner
- Governance steward
- Analytics steward
Sources of truth
Where the inputs come from, and how fresh they are
- Website analyticsSynced Aug 13 · 08:12Connection
Readiness gates
Certification requires every gate to pass. This metric is currently provisional.
- DefinitionIn review
Proposed version 1.1 awaits governance owner approval.
- CustodianReady
Accountable owner and steward are assigned and active.
- Sources of truthReady
Website analytics supplies privacy-filtered engagement events.
- Baseline evidenceReady
Trailing-period baseline is recorded and reproducible.
- Approved targetReady
The 62.0% target is approved in the operating plan.
Definition history
Every version, dated and attributed
- v1.1
Proposed
Adds scroll-depth and session-duration criteria to the engagement threshold.
Analytics steward - v1.0
Approved
Initial engagement threshold approved for shared reporting.
Governance owner
Decision log
Dated decisions with accountable roles
- Decision
Definition submitted
Engaged visit rate moved from draft to review.
Analytics steward - Decision
Definition approved
Version 1.0 approved for shared dashboards.
Governance owner
Certified — Every readiness gate passed and the result is approved for decision use. Reviewed — The definition and its inputs were reviewed by the accountable roles. Provisional — The number renders while its definition or evidence is still in review. Disputed — Defensible calculations disagree; the metric is excluded from shared reporting.