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Client retention

Two defensible calculations disagree. Until one governed definition is approved, this number stays out of shared reporting.

Reporting periodLast 30 generated daysUpdated Aug 13 · 08:15
Synthetic demonstration data

All values, assets, events, roles, and timestamps on this page are generated examples. They do not describe a real organization or client result.

CurrentWithheld while disputed
Target88.0%Approved plan
Prior period87.9%Same definition basis
EvidenceDisputedDisputed

Current definition

The governed meaning of this number

Disputed

Share of the eligible opening cohort retained through the reporting period.

Formula
Retained eligible accounts ÷ eligible opening cohort
Accountable owner
Revenue operations owner
Governance steward
Governance steward

Sources of truth

Where the inputs come from, and how fresh they are

  • CRM platformStatus snapshot Aug 13 · 08:00
    External input
  • Finance systemBilled revenue through Aug 12
    External input

Two defensible calculations

Two source-aligned calculations both follow defensible rules and produce different results. Neither is wrong; they answer different questions. The organization cannot act from one number until a single definition is approved.

CRM operations view91.8%

Accounts marked active in the CRM at period end.

Revenue operations owner
Finance view84.6%

Accounts with an active contract and billed revenue in the trailing 90 days.

Finance controller

Approved target 88.0% · Prior period 87.9%

Rule-by-rule reconciliation

Why the two results differ, one rule at a time

RuleCRM treatmentFinance treatmentImpact
Eligible opening cohortActive CRM accountsActive contract + billed in trailing 90 days−46 accounts
Paused contractsCounted as retainedExcluded after 60 days paused−18 accounts
Acquired accountsCounted by local accountRolled up to canonical parent−6 duplicates
Cancellation timingCurrent status onlyEffective cancellation date−14 accounts
Why this number is withheld

Baseline evidence is blocked: six acquired accounts lack a canonical parent identifier and 14 cancellation statuses are stale. Until the evidence gate passes and one definition is approved, this metric remains disputed and is excluded from shared dashboards.

Readiness gates

Certification requires every gate to pass. This metric is currently disputed.

  • Definition

    Proposed version 2.1 awaits approval by the accountable executive.

    In review
  • Custodian

    Business owner and governance steward are assigned and active.

    Ready
  • Sources of truth

    The CRM supplies account status; the finance system supplies contract and billing facts.

    Ready
  • Baseline evidence

    Six missing parent identities and 14 stale cancellation statuses.

    Blocked
  • Approved target

    The 88.0% target is approved in the operating plan.

    Ready

Definition history

Every version, dated and attributed

  1. v2.1

    Proposed

    Adds contract, billed-revenue, paused-client, and acquired-account rules.

    Governance steward
  2. v1.0

    Approved

    Retention counted from active CRM account status.

    Revenue operations owner

Decision log

Dated decisions with accountable roles

  1. Decision

    Reconciliation opened

    Cancellation evidence and parent-account exceptions entered the operations control queue.

    Revenue operations steward
  2. Decision

    Amendment proposed

    Definition version 2.1 adds the contract, revenue, paused-client, and acquired-account rules.

    Governance steward
  3. Decision

    Certification gate failed

    Canonical-parent uniqueness and cancellation freshness fell below threshold.

    Automated quality monitor
Evidence states

Certified — Every readiness gate passed and the result is approved for decision use. Reviewed — The definition and its inputs were reviewed by the accountable roles. Provisional — The number renders while its definition or evidence is still in review. Disputed — Defensible calculations disagree; the metric is excluded from shared reporting.